Lakota R. Denton, PA

Serve Safe, Drink Safe, Do the Right Thing

Nestled in the Blue Ridge Mountains of North Carolina, Asheville, NC is currently experiencing a significant surge in tourism culture, especially craft beer tourism. Branded “Beer City, USA” in 2009, Asheville is home to more breweries than any other US city, per capita. With this welcome influx of tourism dollars come challenges for establishments and residents who desire to keep Asheville the safe and family-friendly city that attracted so many of us the first place. Asheville currently has the highest rate of DWI conviction in the state, and in recent years has seen a distinct rise in drug/alcohol facilitated sexual assault crimes (DFSA).

Serve Safe Drink Safe Do the right thing - Asheville community safety campaign

Lakota R. Denton, P.A. is proud to announce the Serve Safe, Drink Safe, Do the Right Thing campaign, to help remind Asheville’s visitors, residents and service industry staff to do their part to ensure that Asheville remains a safe place to live and visit.   The project focuses on the importance of bars and restaurants efforts to ensure that they’re not serving patrons to the point of intoxication.

This campaign is presented in partnership and collaboration with the Asheville ABC board.     Visit us on Facebook and Youtube for more information and to join the conversation.


Serving Asheville Safely: A Beer City Balancing Act.


Thank you for sharing our commitment to community safety and responsible use.  

Special thanks to: 

Jeremy Seifert of Super Deluxe Media

Buncombe County District Attorney Todd Williams

Asheville ABC chief Al Bottego

Asheville Brewers Alliance

Highland Brewing

Sara Kubik

Smoky Park Supper Club

Stephanie Morgan

Jason Moore

Micah Thomas

Jake Wolf

Jeff Skolnick – Dryden Street Studios


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